Interbrand likes to give the world's top companies a brand value, or a mix of their on-the-ground fiscal performance with an estimate of the premium they can ask through name alone. While there are a lot of traditional names in the consulting company's 2012 list, the surprise this year is just how aggressively technology has invaded the top of the charts. It's a good year to be a part of the mobile ecosystem: a very profitable Apple was by far the fastest grower and clinched second place in the list behind only Coca-Cola, while Kindle Fire creator Amazon (20th place) and Apple's frequent rival Samsung (ninth) also shot past brands as big as Disney and Toyota. A special nod goes out to 69th-place Facebook, whose IPO this year and its recognition put it past companies like Porsche almost overnight. Not everyone in technology came out a winner -- Microsoft, Nokia and RIM were among those that took a bruising -- but Interbrand's rankings hint that it's better to be making tablets than designer handbags.
Filed under: Apple, Microsoft, Nokia, Amazon, RIM, Facebook
Interbrand: Apple, Amazon, Samsung fast becoming brand darlings, ousting crusty traditional labels originally appeared on Engadget on Thu, 04 Oct 2012 08:21:00 EDT. Please see our terms for use of feeds.
Permalink |
Interbrand (PDF) | Email this | CommentsSource: http://www.engadget.com/2012/10/04/interbrand-apple-amazon-samsung-fast-becoming-brand-darlings/
orcl the hartford illinois primary 2012 michael bay zsa zsa gabor illinois primary trayvon martin 911 call
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.