If you?re a homeowner, you may be nervous at the prospect of selling your home in a uniquely competitive and sometimes frustrating real estate market. Some homeowners may be selling in 2012 because of things beyond their control, such as a job transfer, unforeseen financial circumstances or an addition to the family. Other homeowners may be hoping to sell in 2012 because the risk on their current property isn?t large enough to deter them and they?re hoping to move up by getting a great deal on the buyer end. Whatever your personal situation is, there are many real estate marketing projects that a homeowner can implement to differentiate their property from others on the block. Whether a homeowner chooses to try selling their property on their own or they acquire the services of a real estate professional, 4112Me is a cost-effective solution for generating real estate leads that would have otherwise been missed. 4112Me is a complete mobile marketing and mobile advertising platform that utilizes advanced technology to provide immediate information as well as manage the interest in your property.
4112Me offers customizable ?For Sale? signs manufactured with either a QR code (or multiple QR codes!) or a text code, allowing a potential buyer to simply scan or text it using their smart phone. They will receive an instantaneous text message containing all of the property information, including the ability to schedule a showing or get in touch with you or your real estate professional directly from the text message. The potential buyer?s contact information will be readily available to whoever is handling the sale of your property, so immediate follow-up and introduction is possible. The all-encompassing mobile marketing platform allows you, the homeowner, to have insight into the selling process that was never before available while allowing you to be connected in brand new ways. Whether you plan to use it on your own or request that your real estate professional takes advantage of 4112Me?s comprehensive benefits, it gives your property a competitive edge in an increasingly connected, mobile world.
Other than good luck and having your property available in the perfect place at the ideal time, there are some things that a homeowner can do to help facilitate a mutually beneficial sale:
- Make sure that your property is priced competitively. This can oftentimes be the hardest pill for owners to swallow. If you partner with a real estate professional, they can retrieve local listings in your neighborhood as well as recent closings, sales and foreclosures. Based on this information and the condition and features of your home, they can help you determine a balanced list price that is both competitive (so it sells) and conservative (so you get the most out of that sale as possible). Unfortunately, when there could be a handful of homes priced much lower just down the street, things like property improvements don?t mean as much as they did ten years ago. Many real estate professionals will advise that it is not favorable to be the most expensive listing in the area or the cheapest one. Compromising to find an agreeable middle ground on your list price can be one of the most difficult but important tasks when selling your property.
- Little touch-ups can go a long way. Completing small touch-ups, such as repairing that hole in the drywall, re-painting a few key rooms, replacing a torn screen or rearranging furniture, can be a huge breath of fresh air to your home and enliven its interior in a big way. These particular touch-ups are inexpensive to complete, can make the inside of your home stand out against competitors and give potential buyers a positive first impression. In this unique real estate market, the general advice is to steer clear of major, costly repairs and renovations (if possible) and focus instead of pricing your property according to its current condition. The likelihood of your property getting any return on a major overhaul?s investment is very slim in many regional markets.
- Is your home FHA-friendly? The fact behind this tip is that the Federal Housing Administration is insuring mortgage loans used by approximately 30% of current home buyers. That means you may not even realize that you?re alienating 30% of all potential buyers, including many first-time home buyers, if your property doesn?t allow FHA loans. You can investigate this by finding out if your property?s list price is within FHA lending limits, which can vary extensively by region. FHA-approved buyers must get an appraisal by an approved appraiser as well as a home inspection, so be sure that you are presenting your home accurately and are ready to repair any problems that an inspection may reveal. Buyers using an FHA loan won?t receive approval to proceed until these issues are fixed.
- Clear out the clutter. This is a fantastic lesson in life and in selling your home. For the seasoned seller, this is a given ? Potential buyers want to imagine their own contents in your home, which can be difficult when your things are scattered around. If you?re living in your home while it?s on the market, you can still give your property a competitive edge by keeping it immaculately clean and well-maintained. Consider hiring a cleaning service prior to each showing, if feasible. Buyers will react more positively to homes that look as though they?ve been cared for. Pack up items that have minimal use, such as seasonal things, and strive to make your home as un-personalized as possible. This includes clearing out the family photos, artwork, certificates and diplomas and any political, religious, ethnic or cultural items. The goal is to have potential buyers viewing your home have no clue as to who you are, what type of family you have, what you look like, what your interests are and more.
- Advertise your home for increased visibility.In addition to working with 4112Me to capture interested leads that could have easily otherwise been missed, consider advertising your listing on popular online websites and databases, such as Craigslist, Zillow, Point2Agent and Realtor.com (if working with a real estate professional). Most importantly, ensure that your home is listed on your local Multiple Listing Service (MLS). In lieu of creating a costly, time-consuming website for your listing, tech-savvy home sellers can create a free blog instead. Consider YouTube for hosting a virtual tour that you can create with a simple flip camera or digital camera with camcorder capabilities. The majority of potential buyers will be conducting their home searches online, so bypass newspapers, grocery store flyers and other publications to save costs.
With so many innovative ways to sell your home in 2012, sellers should be cautiously confident. Check out the rest of the 4112Me website, send us a message or connect with us on Facebook, LinkedIn and Twitter to find out how we can help you generate interest in your property today.
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